Jake Henshall
I'm much more of a product builder.
I build SaaS products using predominantly AI, automation, and prompt engineering — usually the kind of systems that start as a messy idea and end up running a real business.
Over the last decade I've shipped platforms, internal tools, and backend infrastructure that quietly powers products people use every day.
I like building things that start small and grow into something useful.
Some things I've built
Nought Digital
The consultancy where I design and build platforms, automation systems, and developer tooling.
LemonOctopus
Creative-first web, brand, and AI workflow studio.
Quiteful
Live, allergen-aware digital menus for restaurants.
Xlistr
A platform designed to help resellers manage listings across marketplaces.
FieldCraft
ACF data migration and refactoring tool for WordPress.
Forage Map
Field guide and living map for wild food foraging.
Parts Resolve
Cross-reference engine finding the cheapest source for any car part.
You can also see how I write code here: GitHub ->
The kind of work I enjoy
Building products from scratch.
Improving systems that already exist but have become difficult to maintain.
Designing backend systems and APIs that make products easier to evolve.
And occasionally building weird tools that solve problems nobody realised were software problems yet.
What I care about when building software
Software should be simple enough that another engineer can understand it quickly.
Products should move forward regularly instead of waiting for perfect architecture.
Automation should remove work, not introduce new complexity.
And the best systems usually start small and grow naturally.
If you're building something interesting
I'm always happy to talk about projects, ideas, or systems that need building.
Email: jake@nought.digital